Even Dr. Evil Needed Better Messaging

Why Clarity Isn’t Just For The Good-Hearted Souls

Imagine this:

You’ve spent years in a secret lair.
You have sharks with frickin’ laser beams.
A global broadcast network.
An underground team of henchmen wearing matching jumpsuits.
And a cat that silently commands respect.

You are ready to take over the world.

But when the big moment comes — when you finally appear on screen, threatening destruction unless your demands are met — you open your mouth and say:

“I want… one miiiiiillion dollars.”

Silence.
Confusion.
Snickers from the peanut gallery.

Because it’s the 1990s, and one million dollars isn’t world-domination money.
It’s “buy a mid-tier island and disappear quietly” money.

And just like that, your evil plan falls apart.
Not because your weapons failed.
Not because the hero outsmarted you.
But because your messaging was a joke.

Clarity Isn’t Just for Coaches and Creatives