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I Don’t Create For The Consumer
Key Differences For Conscious Creators In Our Work
I Don’t Create For The Consumer.
Consumers gorge on “content.” That’s it for many of them. It’s just stuff to consume. They read blogs, scroll social media, watch videos on Youtube, binge watch TV shows, and the like. Ask them what stood out the most to them after a few hours and they can’t remember anything they consumed.
They read and watch and move on. Whatever it was has no significance in their lives or their attention (which is very limited to begin with).
Consumers don’t savor the morsels of wisdom, brilliance, creativity and fresh experiences presented to them. It’s not in their wiring. They think more like automatons.
Consumers aren’t my people.
Are they yours? We’re taught and conditioned as creators in the digital space to focus on gaining traffic. Why? Because we’re told we need more people to see our work in order for it to grow. That’s false. We need our people to see our work, not people who are just consuming data.
Consumers don’t pay attention to details. They miss nuances. They see only the literal story and miss or mistake the wisdom and brilliance of the metaphor.
